FIGHT BACK

JEL takes pride in its street marketing events. Inside, outside, hot or cold, JEL is trying to get their message out there. Now, these events can come to your hometown! Click on the picture of the event you would like to learn more about and find out what the event was about, how to execute it, and what materials you need (or can get from the JEL Storage Shed).


JEL Bull-bot

Grab the attention of rodeo-goers by revving up the JEL Bull-bot! Have them try and rope the bulls head to win cool JEL prizes!


All Falls Down

Big Tobacco kills 50 people every hour on average. What if they all dropped dead in front of you at the same time? Dramatic enough? All Falls Down shows the effect Big Tobacco has on its users right in front of your eyes!


Video Booth

Use the JEL Video Booth at events for people to express why they think smoking stinks and how they don’t want Big Tobacco targeting them!


JEL Scavenger Hunt

A good ol’ fashioned Scavenger Hunt, with a JEL twist!


It’s A Draw

JEL Street Marketing -in-a-box kits for all partnerships to participate in. Great ways to get your kids involved with a gritty event fighting Big Tobacco.


JEL Screen Printing

Screen print your very own JEL tees in a matter of minutes!


Button Makers

The hit of most of our Street Marketing events is available! Create JEL buttons in seconds!


Halloween

Palm Cards to hand out to trick-or-treaters


JEL Video Cameras

Film your events with the JEL Video Camera!


"Stamp" Out Big Tobacco

Seen enough of Big Tobacco’s ads in your favorite magazines? Stamp ‘em out!


Hazmat Suits

There are at least 63 cancer-causing toxins in tobacco. If Big Tobacco won't clean up their mess, JEL will. Use this flash mob-type event to gain the attention of a large crowd quickly.


Target Practice

Take aim at quitting tobacco! Celebrate kicking the addiction by tossing your cigarettes at the big target.


Too Graphic To Chew

This almost silent protest targets the damage that spit tobacco can do to a person. Smokeless does not mean harmless.


Shoes

1200 shoes, each labeled with a tobacco fact, is a sobering sight that brings home the fact that 1200 American's die every day.


Carnival for Quitters

Quitting tobacco should be a celebration, so "Bowl for Butts" or "Trash the Tobacco" and get people excited about kicking the addiction.


Baby Gas Masks

2900 children fall victim to tobacco every year in the US. Since Big Tobacco won't protect the youth of America, JEL will.


Mime Masks

Every 72 seconds Big Tobacco makes someone else disappear. I guess if Big Tobacco can't see or hear you, than it's not a big deal, right?


Crime Scene

Killing 1200 Americans a day is a crime. This event represents tobacco's victims in the form of their chalk outline. If only Big Tobacco could SEE their damage, maybe they would have a change of heart?



JUST ELIMINATE LIES - Copyright 2009 Iowa Department of Public Health - Division of Tobacco Use Prevention and Control. All rights reserved.
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